Reed Expo Selects EventMingle, Creates MyBookExpocom

Released on: May 13, 2008, 2:28 am

Press Release Author: Jim Harrer

Industry: Entertainment

Press Release Summary: Custom online community for BookExpo America improves
networking and time/task management for all participants.


Press Release Body: Bend, OR, May 13, 2008 -- EventMingle today announced it has
been selected as the official online social networking application for BookExpo
America 2008, May 29-June 1, 2008, at the Los Angles Convention Center, LA, CA. This
is the second year EventMingle has been used. BookExpo America (BEA) combines the
largest selection of English language titles on the planet with special industry and
author events and unparalleled educational content to create a dynamic environment
for networking, sourcing and relationship building.

For BookExpo America, EventMingle has created a custom online community for their
attendees, speakers, exhibitors and press called My BEA. You can find it on the web
at http://www.MyBookExpo.com

My BEA offers participants these features:

Matching and Collaboration Tools - My BEA will match authors, sellers, publishers,
librarians, speakers and exhibitors based on their personal profile and goals for
the event. My BEA promotes networking among all participants.
The Daily Planner - Participants will create a custom Daily Planner consisting of
all of the time based activities (meetings, breakout sessions, appointments, etc)
and task management (Exhibitors to visit, products to see, people to meet) they can
print and take with them to the event. My BEA becomes the attendees' personal
assistant in helping them get organized for the event before leaving for the
airport.
Internal E-mail System - Attendees, speakers and exhibitors will use My BEA\'s
built-in e-mail system to communicate without revealing personal contact
information.
Advanced Search Features - Participants can search for people based on location,
title and interests. Attendees also can meet other people who plan to attend a
specific conference session or Exhibitor. Exhibitors can connect with attendees
interested in their specific products and services, find Speakers who are covering
their products and can also identify other Exhibitors who would make a good business
partner.
Detailed Online Exhibitor Directory - Exhibitors can publish extended information,
including a searchable product directory, current news releases and scheduled booth
events. Exhibitors also can give attendees the ability to schedule appointments with
booth personnel.
Press Center - Attendees can use the My BEA portal to view all recent news releases
from exhibiting companies.
Message Forums - The message forums allow people to discuss exhibitors, news
releases, products, special events, exhibitor giveaway items and job postings.

We're delighted to be working with BookExpo America again this year to enable their
community of book store owners, educators, librarians, authors, publishers and
suppliers to meet and network via My BEA. Last year over 65% of the attendees used
My BEA to make over 7,000 introductions resulting in one of our most popular
communities to date. We took what we learned from last year and rolled out an update
with over 50 new features. Within 15 minutes of My BEA's launch the message area was
already a buzz with new messages demonstrating the how important My BEA has become
for this event." says Jim Harrer, CEO of Specialty Match Network, Inc. "I'm excited
to have this opportunity to help all participants meet more people and be better
prepared for this spectacular event."

Lance Fensterman, Event Director for BookExpo America adds: "This is yet another key
component of our underlying objective to expand our boundaries. My BEA offers just
the type of social interaction that is essential to enhancing the onsite experience.
It extends business opportunity while properly defining and focusing who you want to
meet. For a show like BEA, which is essentially built on social networking, it is
only fitting that we should engage this activity in all possible ways. My BEA is a
perfect way of doing that."

About Reed Exhibitors

Reed Exhibitions is the world's leading events organizer. In 2007 Reed brought
together over six million industry professionals from around the world generating
billions of dollars in business. Today Reed events are held in 38 countries
throughout the Americas, Europe, the Middle East and Asia Pacific, and organized by
39 fully staffed offices.

Reed organizes a wide range of events, including exhibitions, conferences,
congresses and meetings. Its portfolio of over 500 events serves 47 industry
sectors, including:
Aerospace & aviation, automobiles, building & construction, electronics, energy,
engineering, entertainment, environment, food & hospitality, gifts, healthcare, IT,
jewellery, life sciences & pharmaceuticals, property, manufacturing, medical
education, packaging & converting, printing & visual communication, security, sports
& recreation, travel.

Working closely with professional bodies, trade associations and government
departments Reed ensures that each and every event is targeted and relevant to
industry needs. As a result, many Reed events are market leaders in their field.

Reed Exhibitions is part of Reed Elsevier Group plc, a FTSE-100 company and
world-leading publisher and information provider. In 2006, Reed Elsevier made
adjusted profit before taxation of £1,052 million on turnover of £5,398 million.

About EventMingle

EventMingle is the first Web-based, online social networking technology designed to
cater to the tradeshow industry. EventMingle enables attendees, exhibitors and
speakers to collaborate online prior, during and after the event. EventMingle
improves networking among all participants while helping participants create an
"action plan" prior to leaving for the event. EventMingle was launched in December
2005.

EventMingle is a wholly owned subsidiary of Specialty Match Network, a privately
owned company based in Bend, Oregon. See http://www.eventmingle.com

Press Release Distribution by PressReleasePoint www.pressreleasepoint.com

Contact Information:

Jim Harrer
EventMingle
Bend, OR
949-607-0980
sales@eventmingle.com
http://www.EventMingle.com

Web Site: http://www.EventMingle.com

Contact Details: Jim Harrer
EventMingle
Bend, OR
949-607-0980
sales@eventmingle.com
http://www.EventMingle.com

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